Nigeria: Lucas Ologbenla – Charting the path of showbiz in the diaspora
Lucas Alaba Ologbenla, one of America’s top-rated and sought-after showbiz promoters, has not only made a name for himself in the music industry, his love for promoting and sustaining its cultural values in the diaspora is clearly demonstrated in its massive support for indigenous film producers through the deployment of Lucas9jaTV, to present African films, rich in content and production.
Once again, he reiterated his commitment to continue on the path of excellence, peak productivity fueled by diligence, with a view to creating mind-blowing, memorable experiences for performers and entertainers alike.
Renowned among Nigerians and Africans in the diaspora for his exemplary role in proudly showing the country’s standard bearers in the entertainment field through the organization of world-class events, mainly concerts honored by renowned artists, supporting Nigerian filmmakers, future artists in the diaspora and back home, Ologbenla, founder and CEO of Benson Music Records, is also known for discovering, harnessing the talents of upcoming artists and elevating them to the rank of excellence , thus connecting them to the local and international public.
The unwavering support for emerging artists is carried out on a large scale, including artist management, artist development, production and promotion of those who have signed on to the International label.
In recognition of this illustrious service, in 2021 he won the AMA award; The Africa Mommies Prize in the Celebrity category. He also won the Record Manager of the Year award at the DCEM Awards 2021 and additionally received the Merit Award from the Toppyk International brand.
“I am thrilled, honored and humbled by these rewards in my chat and more. It shows that diligence, resilience, ends up paying off and people appreciate the positive impact my brand has on the music I get involved to create more opportunities that our employees can exploit to excel, ”he noted.
The event organizer and kind promoter of the show facilitated the performance of Nigeria’s top-rated artists last year; Naira Marley, Kcee and Olamide in the United States.
Naira Marley delivered a stellar performance at the iconic Amazura Events Theater in New York City with over three thousand people in attendance singing his hit tracks. He also gave an electrifying performance in Dallas, Texas.
Limpopo crooner Kcee also gave a good account of himself as he wowed the crowd in Philadelphia. Olamide was live in Philly in November at the SA Event Center, and his exceptional performance left the crowd begging for more.
Prior to that, other top-rated artists that Obogbenla had drawn into headlining and musical performances, concerts in the United States include, but are not limited to Flavor and Adekunle Gold.
“It’s a win-win situation when artists and entertainers convey their satisfaction around a well-planned and exciting show.
“It might seem like a walk in the park to record that level of success over and over again, but I have to say it was not easy at first but with time, knowledge gained, the right connections, skills learned, dedication, among other things, made my brand stand out from my contemporaries. I am raising the bar in 2022 with various projects for execution, ”he said.